Invisible Children uses film, creativity and social action to end the use of child soldiers in Joseph Kony's rebel war and restore LRA-affected communities in Central Africa to peace and prosperity.

I don’t normally post stuff like this but I recommend that you spend 30 minutes out of your super-busy day and watch this video. Seriously. Invisible Children have created an absolutely genius campaign that is igniting a revolution across the country to bring awareness to the plight of African children.

Kony 2012 is an example of an organization taking a story and applying it to the individual. Tell a story and ignite a culture.

“Nothing is more powerful than an idea whose time has come.”

Now, check out this video below…