Is Pinterest stupid or smart? Why marketers have everything to learn.

Okay, yes, Pinterest is still trending and creating a lot of buzz. At first glance, Pinterest is stupid. It’s a waste of time and seems to be where stay-at-home moms spend their free time while their kids are at school. Who cares, right? But here’s the thing… if you step back and take an archaeological view (or marketing view), you …

The Web Won’t Change the World. People Will.

TOMS is an American shoe company that gives one pair of shoes to a child-in-need somewhere in the world for every pair bought by its customers. It’s an inspirational story of how a business can succeed when “you incorporate giving into your business”. One thing TOMS founder Blake Mycoskie said, in a keynote address at SXSWi, that really hit home …